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The Best Audience

Get unparalleled access to the most loyal customer base in modern history.

 

32 million strong.

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DWECK'S AUDIENCE IS 32 MILLION intelligent, ambitious, and extraordinarily loyal Americans who are begging for a break from the brutal news cycle of day-to-day craziness with pure, fun, feel-good late night humor.

Demographic overview

median income

$90,583

Median Age

44.3

Avg consumer stability index

74

college graduates

52.36%

Homeowner

75.81%

aggressive investor

58.82%

Compared to the average consumer, DWECK viewers are...

to make online purchases

38% more likely

to be frequent fliers

35% more likely

to donate money

26% more likely

to be real estate investors

34% more likely

to be adventure seekers

62% more likely